'Safe for Everyone'

We have a strong commitment to making households across the globe a safe and harmful chemical - free environment for families. Especially since I recognised the need and demand for products in this market.

Due to having difficulties with various general health, skin, fertility, and allergy struggles (and brachycephalic highly sensitive dogs), our family quickly found it overwhelming with so many products to avoid and labels to read.

With skin conditions and disease stats rapidly increasing worldwide, not to mention the rise of chemicals and toxins our environment presents, there's never been a more critical time to take a natural and safer approach to your health and wellbeing.


SFE's vision is to make it simple and easy for individuals to find quality toxic-free products for in ONE place, and that's how SFE - Safe for Everyone ™ was founded.

SFE is also a proud member of 1% For The Planet member - a global organization that connects dollars and doers to accelerate smart environmental giving.

In doing this, SFE has joined thousands of companies, individuals, and non for profits across the world, with a collective mission of putting more money, energy, and effort towards issues impacting our planet.

All SFE products are manufactured in Australia and Certified Organic, Allergen-Free, Toxic-Free and Cruelty-Free with all cosmetics approved by TFF and SCA.

Proudly Licenced and Accredited

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